NEWS RELEASE

Contact:
Mary Purkiss
Arizona Breastnet
480-314-7600
Mary@ME3inc.com

Arizona Breastnet Now Offering Screening Ultrasound

FOR IMMEDIATE RELEASE

Scottsdale, Ariz. - July 1, 2009 - Arizona Breastnet of Scottsdale, a full service breast diagnostic center who specializes in breast imaging, announces the use of of a new screening device designed to detect breast cancers that mammograms may miss.

Now at Arizona Breastnet, screening ultrasounds are being offered to their patients using the state-of-the art SonoCiné Whole Breast Ultrasound Machine. SonoCiné is a computerized ultrasound exam created to detect small tumors hidden in dense breast tissue. Such cancers may also be missed by physical exam. According to Dr. Belinda Barclay-White, "We are very excited to be the only breast center in the Valley to offer this screening tool to our patients."

In other breast centers, breast ultrasound is only used as a diagnostic tool, when a mammogram shows a mass or if a lump can be felt but is not seen on the mammogram.

"In women with dense breasts, mammograms are more difficult to interpret because it can be difficult to 'see through' the dense tissue. That is why we are very excited to be offering screening ultrasound. The SonoCiné Method provides an additional examination, which finds small cancers that mammography may miss. It is not a replacement for screening mammography, but an additional exam for women with 'dense' breasts, and some women with breast implants." explains Barclay-White.

Density of the breast is an individual characteristic, as young women tend to have dense breasts and older women tend to have more of a fatty, or low-density breast. Studies in dense-breasted women show that ultrasound can find cancers that may be invisible on a mammogram. The SonoCiné method requires no breast compression, no injections, takes about 30 minutes to perform and is permanently recorded for the radiologists review.

"Since we know that finding cancers when they are small saves lives, adding a screening ultrasound to a woman's yearly breast health program provides extra peace of mind," states Barclay-White. "The cost is $300 and the results of your exam are reviewed with you at the time of your appointment at Breastnet."

Even though the exam is not covered by insurance at this time, many women are adding this exam to their yearly mammogram appointment, especially women at high risk for breast cancer, those with dense breasts, or those that have breast implants.

About Breastnet: Arizona Breastnet LLC. was founded in 1998 by Dr. Belinda Barclay-White, who has been practicing radiology in Phoenix since 1983. Breastnet specializes in medical conditions related to the breast. Dr. Barclay-White has gained a reputation as an expert mammographer among general surgeons, breast surgeons, gynecologists and primary care physicians, and has acquired a following of patients in the Valley for whom she has diagnosed breast cancer and other various breast conditions. Patients meet with her at the time of the appointment and she reviews the exam with them so they no longer have to worry, wonder and wait for results.

About SonoCiné: SonoCiné, Inc is a privately held medical technology company that has developed an innovative, patented, investigational imaging process, SonoCiné. Early study data suggest that SonoCiné may considerably enhance the physician's ability to diagnose disease and study tissues whose images have been generated by state-of-the-art medical scanners. The physician is thus able to provide patients with more definitive and reliable diagnoses from their imaging examinations. Breast, vascular and orthopedic ultrasound, echocardiography, MRI and CT are among some of the possible applications of SonoCiné.

Arizona Breastnet is located at 8994 Desert Cove Road, Scottsdale, AZ, 85260. More information can be found at www.AZBreastnet.com

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